Field Report: Community Radio Drives Maternal Health Uptake

Community radio remains one of the most powerful tools for reaching rural audiences with life-saving health information. In a recent SILVERTONE-supported programme, localized scripts, call-in segments, and partnership with frontline health workers created a sustained dialogue that translated into clinic attendance.

Programme teams combined audience research, message testing, and real-time feedback loops to refine content weekly ÔÇö a model we now replicate across health and agriculture portfolios.